Refining and Petrochemical > Lubricant Marketing and Selling - Virtual Instructor Led Training (VILT)

About this Virtual Instructor Led Training (VILT) 

This Virtual Instructor Led Training (VILT) provides comprehensive strategies, tactics, examples and tips for professionals involved in marketing and selling lubricants. It gives managers, planners, marketers, sales leaders, product developers and support staff the skills required to achieve significant competitive advantages and improved profits.

This course will also help operational and technical staff understand why their roles are so important. All the trends and future key issues for marketing and selling lubricants will be presented and discussed, on both a global and regional basis.

Benefits of attending this Virtual Instructor Led Training (VILT):

  • Learn how to develop a marketing and selling strategy for lubricants based on market research, behaviours and communication tools
  • Gain an insight into market segmenting for branding, packaging, new product development and customer support
  • Construct an effective marketing team, plan, process and strategy with an understanding of lubricant pricing policies and supply chain realities
  • Implement key account management concept with tactical strategies to overcome market challenges

People who will benefit from this course include those involved in marketing or selling who are new to the lubricants business, as well as recently appointed managers, planners and business development staff who intend to pursue a career in the lubricants industry.

The course is specially tailored to benefit marketing and sales staff and business managers in small to medium sized lubricants companies.

Technical and engineering support staff who have recently transferred to a commercial role are urged to attend.

Your expert course leader began his career with British Petroleum, as a process chemist at the Kwinana refinery in Western Australia. He worked for BP for 22 years in a number of management positions, including Marketing and Business Development Manager at Kalsep (an advanced separations company), Business Manager at BP Ventures, Project Leader for Industrial Lubricants at BP Research and Marketing Services Officer at Duckhams Oils. He also directed the Advanced Lubrication Training Programme for the United Kingdom Lubricants Association. Over the last 30 years, he has directed and lectured to over 100 lubricants training courses for more than 30 companies and organisations.

To further optimise your learning experience from our courses, we also offer individualized “One to One” coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster.
Request for further information about post training coaching support and fees applicable for this.

Learn what past participants have said about PetroEdge training courses

This course was very useful for me, as it contained a lot of practical advice and tips

RJ, PetroCanada Lubricants

This course has given me a number of ways in which to organise my marketing and sales staff functions and activities.

MP, Total

The course director is very knowledgeable about marketing and selling lubricants and gave everyone many examples.

DM, LukOil

I gained a lot from this training, with many new ideas.

CN, ExxonMobil