About this training

This course is aimed at preparing participants to design and implement market entries in the emerging hydrogen markets worldwide. The course first provides the necessary tools to select attractive hydrogen markets based on defined criteria and business goals of the company entering the market. The course consequently defines different approaches to enter hydrogen markets based on the company starting point and comparative advantages, while also defining the business processes and team choices that would need to be made. In its last part, the course prepares participants for the different growth strategies possible and how these can be matched with the target markets and company goals.